Producer Notnice Signs AI Artiste S’riah, Inspired by Late Miss Universe Jamaica Contestant Tyra Spaulding

Jamaican producer Ainsley “Notnice” Morris is taking a bold leap into the future of music. The acclaimed hitmaker has officially introduced the newest addition to his Notnice Records roster—an artificial intelligence artiste named S’riah (pronounced Soraya).

The announcement comes as debates intensify across Jamaica about artificial intelligence in music. For some, AI is a groundbreaking tool for innovation; for others, it poses a threat to traditional creativity. But for Notnice, the move is an experiment in possibilities.

“It’s somewhat of an experimental move, also getting with the times and adjusting to the ever-changing gears of the music business,” Notnice explained.

S’riah makes her official debut today with “Save Me,” a track that breaks away from the signature Dancehall sound often tied to Notnice. Instead, the song explores raw and emotional themes—depression, suicidal thoughts, and the search for strength in moments of despair.

The inspiration, Notnice shares, is rooted in real-life tragedy: the recent passing of 26-year-old Miss Universe Jamaica contestant Tyra Spaulding, whose openness about her struggles with mental health has resonated with many Jamaicans.

While S’riah’s haunting vocals are generated by AI, the creative process remains firmly human. The riddim was crafted by Notnice himself, with lyrics written by Nordia Mothersille.

“The song was written by a human, making it a product of human input on a relatable topic,” Notnice emphasized.

Notnice refuses to lock S’riah into a single genre. Instead, he sees her as a versatile artiste who can tackle different sounds and stories.

“I won’t pigeonhole her into a specific genre—she’s an artist, and topics will vary,” he said.

Though the project is futuristic in concept, its roots remain Jamaican.

“S’riah is made in Jamaica by Jamaicans, so a ‘yaadman’ thing same way,” Notnice declared.

Inside Notnice Records, S’riah’s arrival has been met with support rather than skepticism. Jah Vinci, one of the label’s cornerstone artistes, views her as an asset, not a competitor. Meanwhile, Mothersille—who helps pen her lyrics—describes S’riah as something of an alter ego, a reflection of her own creative expression.

This approach frames S’riah not as a replacement for human talent, but as a new tool that expands the boundaries of artistry.

What’s Next for S’riah

Notnice isn’t treating S’riah as a one-off experiment. He revealed plans for a full EP release at the end of October, signaling that the AI artiste is here to stay.

Whether this daring move ignites a wave of AI-driven creativity in Jamaica or stirs resistance from purists, one fact is clear: Notnice has set the stage for one of the island’s most fascinating cultural conversations yet.