Patra Partners with JHOUSE Entertainment and Sony Music for Global Distribution Deal
- 5 days ago
- 2 min read
Internationally celebrated dancehall artiste Patra, widely known as the “Queen of the Pack,” has entered into a new global distribution partnership with JHOUSE Entertainment. The agreement will see music released through Patra’s +Plus Entertainment Inc. distributed worldwide via JHOUSE Entertainment in collaboration with The Orchard and Sony Music.
The partnership represents an important new chapter in Patra’s distinguished career, providing her upcoming releases with access to one of the music industry’s most influential global distribution networks. According to the artiste, the decision to partner with JHOUSE Entertainment was driven by the strong professional relationship she has built with JHOUSE CEO Freddy Browne and his team.
“Through this partnership, not only am I in control of my career, but I also have a team that can help guide me in the right direction,” Patra said. “It feels like I’m returning to a place where music is personal, educational, spiritual, and business-oriented. Establishing my own label has allowed me to become more hands-on with my creative expression while creating opportunities for others. This partnership has renewed my faith in the music industry and given me a fresh outlook on life.”
Patra’s first release under the new agreement is scheduled for this summer. Fans can also look forward to a collaborative track and accompanying music video featuring Browne and Patra, which is expected to premiere this summer as the fifth single from the forthcoming JHOUSE Vol. 1 album.
For Browne, the partnership carries special significance.
“When I launched JHOUSE Entertainment, Patra was one of the very first artistes I envisioned working with,” he said. “She is a true icon whose talent, influence, and character are unmatched. The world continues to embrace her music, energy, and philanthropic efforts, and I am excited to be part of this next phase of her journey.”
The agreement further strengthens JHOUSE Entertainment’s growing roster and reinforces its commitment to creating and delivering original music to audiences worldwide while opening new opportunities for both established icons and emerging talent.
