Nigy Boy Takes His ‘Big Energy’ to Double Seven Campaign

Dancehall artiste Nigy Boy is turning his latest musical release into a brand moment, stepping up as the face of Double Seven Energy Drink’s new BIG ENERGY campaign.

Inspired by his single Big Energy, produced by Troublemekka, the partnership celebrates ambition, resilience and the drive to keep pushing forward. The three-month campaign runs through January 2027, combining music and consumer engagement for the festive season.

For Nigy Boy, the opportunity came as an unexpected but exciting development. Speaking with Observer Online, the artiste expressed his surprise and gratitude at being selected as the brand’s ambassador.

“I was surprised, excited and honoured when I heard I was selected as the face of the Double Seven Energy Drink campaign based on my new song Big Energy,” he said.

The campaign will feature a specially produced jingle, digital content, radio promotions, giveaways and consumer activations, with promotional deals expected at participating outlets islandwide.

Double Seven Brand Manager Janice Young, also speaking with Observer Online, said Nigy Boy’s journey made him a natural fit for the initiative, pointing to his determination to overcome challenges and establish himself in dancehall.

As the artiste continues to build his presence, the collaboration offers another opportunity to connect with audiences beyond the music.

With BIG ENERGY as the rallying message, Nigy Boy and Double Seven are bringing a campaign centred on confidence, ambition and the mindset to rise above.