King Cruff drops his hip-hop and reggae-infused single “BUNCH” via Tuff Gong Collective/Universal Music Canada, produced by !llmind and Don Mills. Inspired by dancehall wit, the track humorously promotes loyalty and love. Following his debut EP WHAT HAVE I ‘DON and first JUNO nomination, King Cruff’s 2025 schedule includes major festival performances across North America, including opening for The Roots.