El Shaddai, also known as Dolly Don, is championing female empowerment with her upcoming single "Priceless," set to release on May 24. Produced by Mario Cheef, the track is a bold declaration of self-worth and inner strength, inspired by El Shaddai’s personal experiences of being underestimated. Through confident lyrics and infectious rhythms, "Priceless" encourages women to embrace their value and never settle.